Senior Marketing Manager – Mobile App
What you'll do:
Doing research, analytics in order to understand user insights after fully understand the company’s product, from there also, conduct research to understand competitor and market insights.
Capture user needs to influence product roadmaps, business strategies, and user engagement models (Online channels and digital tools)
Develop and support go-to-market strategies, product launch materials, and marketing briefs-ensuring fit and cohesion across the user journey, product lines, and brands
Plan and run go-to-market (GTM) activities
Understand the advertising, technology, and media landscape in order to assess competitive offerings (Mobile App Marketing– App installations and engagement, App store optimization (ASO)).
Managing SMS/Email/Push communications to users to drive more engagement and revenues from app.
Campaign planning and end to end execution to ensure top notch results and high transactions.
Planning communications including SMS/ Email & Push to keep the users engaged and better transactions.
Plan and executing campaigns to boost the total user base and increase app downloads (CPI = Cost Per Install).
Partnerships of user growth.
Set up tests and provide reporting on adoption initiatives and testing outcomes
Coordinate with internal teams and external vendors on the production of materials including: videos, graphic design, events, website content, social posts, and thought leadership.
What you bring:
At least 3 years of experience with internet, ecommerce experience, international or global scope, great product marketing experience or related experience, B2C preferred
Experience developing product positioning and messaging, and building effective presentations to tell a compelling story
Supported product adoption/usage through well-executed marketing and go-to-market activities
Translated customer, market, industry, experience data, and site or app data into actionable insights
Mobile apps experience preferred
Excellent verbal and written communication skills (English)
Strong results-orientation combined with excellent judgment, problem-solving skills, and desire for continuous improvement.
Salary & Benefits:
Salary : Up to 17.000.000 VND
Start up and fun working environment and people
According to national labor law with social insurance, health insurance and fulltime contract (probation 2 months – 85% of total salary)
Monthly team dinner/ activities and bonus
Office snacks and drinks
Newly rebuild office
Vouchers and discounts with company’s partner services: studio for photos shooting, coffee shop, and beauty service
Yearly company trip with fun and more fun
Liberty to speak up our ideas and confident to show your skills with company’s support.
Address: 79/5 Phan Dang Luu, ward 7, Phu Nhuan district, Ho Chi Minh City
Please send your CV: kristine@coobuilder.com
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