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  • nina4287

|HIRING| MARKETING MANAGER

Senior Marketing Manager – Mobile App

What you'll do:

  • Doing research, analytics in order to understand user insights after fully understand the company’s product, from there also, conduct research to understand competitor and market insights.

  • Capture user needs to influence product roadmaps, business strategies, and user engagement models (Online channels and digital tools)

  • Develop and support go-to-market strategies, product launch materials, and marketing briefs-ensuring fit and cohesion across the user journey, product lines, and brands

  • Plan and run go-to-market (GTM) activities

  • Understand the advertising, technology, and media landscape in order to assess competitive offerings (Mobile App Marketing– App installations and engagement, App store optimization (ASO)).

  • Managing SMS/Email/Push communications to users to drive more engagement and revenues from app.

  • Campaign planning and end to end execution to ensure top notch results and high transactions.

  • Planning communications including SMS/ Email & Push to keep the users engaged and better transactions.

  • Plan and executing campaigns to boost the total user base and increase app downloads (CPI = Cost Per Install).

  • Partnerships of user growth.

  • Set up tests and provide reporting on adoption initiatives and testing outcomes

  • Coordinate with internal teams and external vendors on the production of materials including: videos, graphic design, events, website content, social posts, and thought leadership.

What you bring:

  • At least 3 years of experience with internet, ecommerce experience, international or global scope, great product marketing experience or related experience, B2C preferred

  • Experience developing product positioning and messaging, and building effective presentations to tell a compelling story

  • Supported product adoption/usage through well-executed marketing and go-to-market activities

  • Translated customer, market, industry, experience data, and site or app data into actionable insights

  • Mobile apps experience preferred

  • Excellent verbal and written communication skills (English)

  • Strong results-orientation combined with excellent judgment, problem-solving skills, and desire for continuous improvement.

Salary & Benefits:

  • Salary : Up to 17.000.000 VND

  • Start up and fun working environment and people

  • According to national labor law with social insurance, health insurance and fulltime contract (probation 2 months – 85% of total salary)

  • Monthly team dinner/ activities and bonus

  • Office snacks and drinks

  • Newly rebuild office

  • Vouchers and discounts with company’s partner services: studio for photos shooting, coffee shop, and beauty service

  • Yearly company trip with fun and more fun

  • Liberty to speak up our ideas and confident to show your skills with company’s support.

Address: 79/5 Phan Dang Luu, ward 7, Phu Nhuan district, Ho Chi Minh City

Please send your CV: kristine@coobuilder.com



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